Business

ROI & ROAS Calculator

Work out Return on Investment for any business decision, or Return on Ad Spend for marketing campaigns. Customize adds per-click metrics (CPC, CTR, conversion rate), CAC/CPA, and industry benchmark bands.

How to use this How is this calculated?

Detail levelQuick shows ROI or ROAS from spend + return. Customize adds clicks/conversions to compute CAC, CPA, CPC, conversion rate, and an industry benchmark band (e-commerce / SaaS / lead gen / D2C).

Which metric?What you got back minus what you put in, as a % of what you put in.

Investment / cost (AED)The money you put in. For a marketing campaign, this is total ad spend. For a business decision, total cost.

Return / total revenue (AED)What you got back. For ad campaigns, total revenue from those ads. For other investments, total cash returned.

Time period (months)Over how many months did the return happen? Used to calculate annualised return.

Enter the investment or ad spend amount.

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How to use

1
Pick ROI for a general investment-return calculation, or ROAS if you're evaluating an advertising campaign.
2
Enter the investment amount (what you spent) and the return (what you got back).
3
For ROI, enter the time period in months. The calculator gives you annualised return so you can compare investments of different durations fairly.
4
For ROAS, optionally add your gross margin percentage. Pure ROAS of 4× sounds great until you realise the revenue had a 20% margin — the ads actually lost you money. Adding margin shows you the truth.
5
The result tells you: profitable yes/no, the raw return percentage, and (for ROI) the annualised return so 6-month vs 5-year comparisons make sense.

Frequently asked questions

Depends on the alternative. UAE savings account: 1-3% annualised. Diversified investment portfolio: 6-8% annualised over 20 years. Bank fixed deposit: 4-5%. Real estate: 4-8% annual rental yield plus appreciation. Any business investment should target 15%+ annualised to justify the risk and effort.

Depends on your margins. With 20% gross margin, break-even ROAS is 5× — anything below loses money. With 50% margin, break-even is 2×. Industry rules of thumb: e-commerce typically targets 3-4× ROAS, B2B SaaS targets 2-3× because customer lifetime value compounds over time.

ROI = (gain − cost) / cost — a percentage like '40%'. ROAS = revenue / ad spend — a multiplier like '4×'. ROAS measures revenue regardless of profitability. ROI subtracts costs first. A 4× ROAS could be a great ROI or a terrible one depending on whether margins cover costs.

Because 30% return over 6 months is much better than 30% over 5 years. The first annualises to ~70%, the second to ~5%. Without annualising you can't fairly compare investments of different durations.

Only loosely through the annualised figure. For rigorous analysis (especially long-term projects with multi-year cash flows), use Internal Rate of Return (IRR) or Net Present Value (NPV) instead. This calculator is suited to short-term comparisons.

Three reasons. First, revenue isn't profit — a 4× ROAS with 25% margin actually breaks even (4 × 25% = 100%). Second, attribution windows vary by platform. Third, ad spend often only counts media cost — not the team time, creative production, landing page, payment processing. True marketing ROI needs the full cost stack.

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Source: Standard financial formulae + 2026 ROAS benchmarks (FoundryCRO industry research) · Last verified 2026-06. FoundryCRO 2026 ROAS benchmarks. This tool provides estimates only and is not legal, tax or financial advice. Always verify your specific situation with the relevant UAE authority or a licensed advisor before taking action.